Ad budget & cost calculator for India
Plan your Facebook, Instagram, Google Search or YouTube ads before you spend a rupee. Choose your platform, goal, industry, city and budget to see expected impressions, clicks, leads or sales, cost per result, and the total with 18% GST. Built on typical 2026 costs for businesses in India.
- Ad spend
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- 18% GST
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- Total cost
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- Impressions
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- People reached
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- Clicks
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- Cost per click
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- Cost per 1,000 views
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- Return on ad spend
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Planning estimate based on typical 2026 ad costs in India, shown as a likely range. Real results depend on your offer, ad creative, targeting, season, landing page and how fast you reply. Meta and Google charge 18% GST on ad spend in India. This is the amount paid to the ad platform, not a service fee.
How this calculator works
The professional calculator starts from typical 2026 costs in India for each platform: cost per 1,000 views (CPM) for Facebook, Instagram and YouTube, and cost per click (CPC) for Google Search. It adjusts them for your industry and target area, then applies typical click and conversion rates to estimate clicks, leads or sales. Results are shown as a range of 25% either side, because real campaigns vary.
Typical ad costs in India (2026)
- Facebook & Instagram: about ₹80 to ₹150 per 1,000 views in most cities, more in metros.
- Google Search: about ₹15 to ₹70 per click, depending on how competitive your industry is.
- YouTube: about ₹40 to ₹80 per 1,000 views.
- GST: 18% is added to ad spend in India by Meta and Google.
How much do Facebook ads cost in Kerala in 2026?
These are typical cost-per-lead ranges for Facebook and Instagram ads in Kerala. A lead is one call, WhatsApp message or form enquiry.
| Business type | Cost per lead (Meta ads) |
|---|---|
| Shop, hotel, restaurant | ₹90 – ₹150 |
| Salon, beauty | ₹75 – ₹125 |
| Clinic, wellness | ₹135 – ₹225 |
| Homestay, resort | ₹190 – ₹310 |
| Tuition, courses | ₹225 – ₹375 |
| Real estate | ₹340 – ₹560 |
Example: a salon in Idukki spending ₹300 a day (₹9,000 a month) can expect roughly 72 to 120 enquiries a month.
ഫേസ്ബുക്ക് പരസ്യത്തിന് എത്ര ചിലവാകും?
കേരളത്തിലെ ചെറിയ ബിസിനസുകൾക്ക് ദിവസം ₹300 മുതൽ ₹1,000 വരെ ചിലവാക്കി തുടങ്ങാം. 2–3 ആഴ്ച നോക്കിയ ശേഷം നല്ല ഫലം തരുന്ന പരസ്യത്തിൽ മാത്രം കൂടുതൽ പണം ചിലവാക്കുക.
Tips to get cheaper leads
- Reply fast. Answering a WhatsApp enquiry within 5 minutes can double the number of leads that become customers.
- Start small, then scale. Run ₹300 to ₹500 a day for 2 to 3 weeks, then put more money only on the ads that work.
- Use a clear offer. "Free consultation" or a festival discount usually beats a plain brand ad.
- Target the right area. A shop in Idukki does not need people from all of Kerala to see the ad.
- Track every lead. Ask each caller how they found you, so you know which ad works.
Common questions
How much should a small business in Kerala spend on Facebook and Instagram ads?
Most small businesses in Kerala start with ₹300 to ₹1,000 a day on Meta ads. Run it for 2 to 3 weeks, count the enquiries, then raise the budget on the ads that bring the cheapest leads.
What is a good cost per lead in Kerala?
It depends on the business. Local services like salons, clinics and shops often get leads for ₹50 to ₹200. Education, real estate and high-value services usually pay ₹200 to ₹800 or more per lead.
Are these calculator numbers guaranteed?
No. The calculator gives a planning estimate based on typical ranges. Real costs depend on your offer, ad creative, targeting, season and how fast you reply to enquiries.
Want a full plan with prices? See my proposal or read how much digital marketing costs in Kerala.